If you’re like most businesses, you’re fed up with spending time and money on communications that don’t work. Here’s the good news: It doesn’t have to be that way. In this talk, Everest Marketing Services President, Barbara Shuck —a StoryBrand Certified Guide— will share seven simple marketing principles proven to engage colleagues and clients. You’ll walk away knowing how to capture your audience’s attention and compel them to respond.

Learning Objectives:

• Share experiences with A/E/C communications and storytelling.

• Identify seven storytelling steps that organize information, so audiences listen and engage.

• Use storytelling steps to improve readability and memorability of A/E/C marketing pieces, including websites, proposals, brochures, and other communications that impact business development and marketing.

Event Speaker

Barbara Shuck, FSMPS, CPSM

Creating clear marketing is hard. And creating compelling messages and professional communications can feel daunting. Not only that – how are you supposed to know all the leading practices for strategy, messaging, persuasion, and readability? Barbara Shuck, FSMPS, CPSM gets it. It IS a lot to think about, and you shouldn’t have to worry about it. It’s why she uses more than 25+ years of marketing expertise to help you focus on what you do best: delivering superior design and construction services to valuable clients. A StoryBrand Certified Guide, Barbara helps clients with internal communication and initiatives, and external efforts that win work through compelling and persuasive content and messaging.

Having presented to more than 200 audiences in the past 25+ years, Barbara knows how to connect with audiences and provide engaging, interactive learning experiences. Audiences include Society for Marketing Professional Services (SMPS) chapter, regional, and national programs. In addition, she has taught workshops for numerous design and construction associations, and in college classrooms and online. She is a Past President of SMPS, Fellow and Certified Professional Services Marketer (CPSM), and is a Trustee for the SMPS Foundation. She has a bachelor’s in Communication Arts and French, and a master’s in International Business, (marketing emphasis), along with expertise in marketing research, planning, business development, proposals, promotions, and management.