Do you find yourself asking where do I start with business development? How do I even begin to formulate a strategy to get out there and talk to clients and teaming partners? Is there a way to measure my success and hard work doing business development? What can I start doing tomorrow, in terms of business development, to make a positive impact on my firm immediately? These are questions that a lot of A/E/C marketing and technical professionals ask themselves frequently.

It can be really confusing and downright scary. It’s easy to avoid what we don’t understand. Join us for an online conversation about the beginnings of Business Development. Come ready to be a little vulnerable, ready to admit what you don’t know, and ready to get some ideas on starting down the right path for you and your personal business development journey. Sometimes, it’s just a matter for finding the right starting point.

Frank Lippert, FSMPS, CPSM and SMPS New Mexico Chapter Champion has been there. He’s walked down this same path and he’s helped lots of marketers and seller-doers get started. He’ll give us a few ideas on how to start, then conduct a meaningful conversation with participants to get everyone armed with some ideas.

Learning objectives

1. Learn about ideas on where to begin learning about and doing business development from any point in your career or organization.
2. Learn about the importance and organization of a good plan (strategy) for doing business development with some template ideas you can use immediately.
3. Learn tips and tricks to keep moving forward with business development once you get started.

Event Speaker

Frank Lippert, FSMPS, CPSM

Frank is the founder/partner of Go Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, SDA, and SAME events. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).