Summer Education Series Part 3: The Metrics Behind the Message

August 20, 2026
11:30 AM MDT - 1:00 PM MDT
 Add to Calendar

Hartman + Majewski Design Group
120 Vassar Dr SE # 100
Albuquerque, NM 87106
Venue website
 Directions

Part 3 Summer Education Series

The Metrics Behind the Message

This supplementary session expands on “Activating Your Brand While Managing Reputational Risk” by exploring how A/E/C marketers and business development professionals can measure brand performance through practical analytics tools and meaningful KPIs.

Attendees will learn how to connect brand activation efforts to measurable outcomes, identify which metrics matter most, and translate data into actionable insights for leadership teams. From website engagement to thought leadership visibility, this session demonstrates how analytics can strengthen strategy, support decision-making, and proactively manage reputational risk.

Learning Objectives

  • Understand how to connect brand activation efforts to measurable outcomes.
  • Identify practical metrics and KPIs that help evaluate brand performance.
  • Explore how website engagement, thought leadership visibility, and other analytics can inform strategy.
  • Learn how to translate brand performance data into actionable insights for leadership teams.

Speaker

Speaker
Details
Coming Soon

More Details Coming Soon

Additional speaker information and session details will be shared soon.