Summer Education Series Part 3: The Metrics Behind the Message
August 20, 2026
11:30 AM MDT - 1:00 PM MDT
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Hartman + Majewski Design Group
120 Vassar Dr SE # 100
Albuquerque, NM 87106
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Part 3 Summer Education Series
The Metrics Behind the Message
This supplementary session expands on “Activating Your Brand While Managing Reputational Risk” by exploring how A/E/C marketers and business development professionals can measure brand performance through practical analytics tools and meaningful KPIs.
Attendees will learn how to connect brand activation efforts to measurable outcomes, identify which metrics matter most, and translate data into actionable insights for leadership teams. From website engagement to thought leadership visibility, this session demonstrates how analytics can strengthen strategy, support decision-making, and proactively manage reputational risk.
Learning Objectives
- Understand how to connect brand activation efforts to measurable outcomes.
- Identify practical metrics and KPIs that help evaluate brand performance.
- Explore how website engagement, thought leadership visibility, and other analytics can inform strategy.
- Learn how to translate brand performance data into actionable insights for leadership teams.
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Speaker
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