Summer Education Series Part 2: Activating Your Brand
July 16, 2026
11:30 AM MDT - 1:00 PM MDT
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Stantec
6501 Americas Parkway NE, Suite 700
Albuquerque, NM 87110
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Part 2 Summer Education Series
Activating Your Brand While Managing Reputational Risk
Follow a fictional AEC firm through a real brand activation journey to explore how firms can move beyond defining a brand to actively bringing it to life in ways that build trust, strengthen market presence, and reduce reputational vulnerability.
Attendees will examine the critical distinction between brand strategy and brand activation, learn how the “Say-Do Gap” can affect credibility and client perception, and explore five high-impact channels to elevate brand visibility and influence.
Learning Objectives
- Understand the difference between brand strategy and brand activation.
- Recognize how the Say-Do Gap can affect brand reputation, credibility, and client perception.
- Explore five high-impact brand activation channels that can elevate visibility and influence.
- Learn how to make a business case to internal stakeholders for investing in brand activation.
About the Speaker
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Nancy Martira, Clew Strategy
Nancy Martira is the founder of Clew Strategy, where she helps leaders and teams communicate with authority and authenticity instead of chasing quick fixes in a panic-driven market. Her career began at Ketchum and Deloitte Digital, counseling Fortune 500 executives, CHROs, CFOs, and CTOs through rebrands, transformations, and the occasional crisis. Over more than 15 years, Nancy has built powerful narratives, clear messages, and differentiated positioning for clients across the United States and Canada. Her work centers on a simple conviction: real competitive advantage does not come from mastering this quarter’s algorithm, but from developing the deeper capabilities that let a brand adapt to whatever comes next. This lens is especially useful for A/E/C firms thinking about activation and reputation. A New England native now based in the high desert of New Mexico, Nancy misses the ocean and spends a lot of time in her bathtub. She is also a lover of mystery fiction, fiber arts, and modern board games. |
Tickets
$70.00 Non-Member Ticket
$45.00 Member Ticket
$35.00 VIRTUAL Member Ticket
$60.00 Non-Member - VIRTUAL
